Data Notes
- Revenue or TAM numbers are based off the average deal size of $50.5M (~1.8 products: HeroHQ + EventHQ with 5% bundle discount) unless explicitly called out that the full suite TAM of $91.2M is being used.
- TAM calculations based on 5,387 colleges (89.7% of 6,003 IPEDS total). Missing 616 colleges lack sufficient IPEDS data for pricing. Potential additional ~$5.8M average deal TAM and ~$10.4M full suite TAM if missing colleges could be priced.
Total Colleges*
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Total Students
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Average Deal TAM
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Full Suite TAM
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* IPEDS reports 6,003 total colleges
Overall Education Market
Key Insights
- Mostly even split between public and private higher ed TAM (46% private / 54% public)
College Segments
Key Insights
- Large concentration of private schools in Very Small to Small segments. May need to consider splitting these markets fully and defining new segments? (view options)
- Much more even distribution of public colleges across the segments including overall revenue (see below)
Average Deal Size TAM by Segment and Type
Public Colleges
Private Colleges
Key Insights
- Revenue distribution very even across most tiers. Very small PUBLIC schools may not be worth the effort 277 colleges or 15.7% for only 4.7% of the revenue.
- Very large (20k+) PRIVATE schools have highest revenue value, but will have high needs and there's only 36 colleges or 1% of all private schools.
- PRIVATE schools follow a very typical long tail model while there's more options to go across market size with PUBLIC
Regional Breakdown
# of Colleges by Region (Public vs Private)
TAM by Region (Public vs Private)
Regional TAM Distribution Map
States are grouped and colored by region. Hover over any state to see state-level TAM breakdown.
Key Insights
- Southeast dominates with 28.5% of total TAM (1,588 institutions)
- Top 3 regions (Southeast, Northeast, Central) represent 63.1% of total TAM
- Public TAM is concentrated in Southeast and Northeast, while Private is more evenly distributed
TAM Overview
HeroHQ Only
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2 Most Popular
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HeroHQ + EventHQ (5% off)
3 Most Popular
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HeroHQ + InventoryHQ + EventHQ (10% off)
Full Suite
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All Products (12% off)
Interactive TAM Calculator
Product Revenue Waterfall
Key Insights
- Need to vet the EventHQ market in Higher Ed. ~28% of TAM potential in this product. This feels more like a heavy k12 product vs a college one?
O&M Spending
Total O&M Spend
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Public O&M
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Private O&M
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O&M % of OpEx
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Unit Economics
Avg O&M per Student
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Avg HeroHQ Revenue per Student