Segment Distribution Analysis
Explore alternative segmentation models to achieve more even TAM distribution across market segments. This analysis focuses on improving Private college segmentation while maintaining strategic clarity.
Current Model: Private Colleges (5 Tiers) Std Dev: 18.9%
Heavily concentrated in smallest institutions
Proposed Model: Private Colleges (7 Tiers) Std Dev: 9.8%
More granular tiers for better distribution (matches Public evenness)
TAM Distribution Comparison
Current 5-Tier Model
Proposed 7-Tier Model
Key Insights
- The 7-tier model reduces distribution standard deviation from 18.9% to 9.8% - matching Public college evenness (9.4%)
- TAM is more evenly spread: largest tier is 35.8%, smallest tier is 6.2% (vs current: 49.1% to 5.5%)